Who Watches Rumble? Demographics and Viewing Habits Breakdown

Introduction

With its positioning as a platform for creators seeking fewer restrictions and greater revenue share, Rumble has experienced a notable expansion in both traffic and user base. But who exactly makes up Rumble’s audience in 2024?

In this article, we explore Rumble’s evolving viewer demographics — gender, age, location, political identity — and dig into how users engage with content across the platform: session lengths, watch time, device usage, and more.

Rumble’s Gender & Age Breakdown

Metric	Value	Source
Male	~66%	SimilarWeb
Female	~34%	SimilarWeb
Largest Age Group	25–34 years old	SimilarWeb
Other Age Groups	Even distribution 18–54	SimilarWeb

This male-majority trend is consistent with other creator-first platforms like Kick and Twitch.

However, Rumble has begun attracting more diverse creators — including female podcasters, fitness instructors, and finance influencers — which is gradually balancing the gender mix.

Geographic Distribution: Mostly U.S., But Expanding

Country	% of Traffic	Source
United States	63–67%	SimilarWeb
Canada	~7%	SimilarWeb
United Kingdom	~5%	SimilarWeb
Australia	~3%	SimilarWeb
Germany, France, others	<2% each	SimilarWeb

“Our English-first focus helped us expand quickly into Canada and the UK, but we’re now seeing organic growth in Europe too.” – Rumble marketing team.

Political Alignment: More Diverse Than Expected

Despite perceptions of being a “right-wing YouTube,” Rumble’s audience spans a wider political spectrum than often portrayed.

According to Rumble CEO Chris Pavlovski (source):

Political Affiliation (U.S. viewers)	Share
Democrat	35.5%
Independent	28.9%
Republican	21.8%
Unaffiliated	12.6%

This balance suggests that many viewers come for creators or content themes (e.g. personal liberty, alternative health, censorship debates) rather than political ideology.

Viewing Habits: How Rumble Users Consume Content

Metric	2023	2024	Source
Avg. Session Duration	~5.3 minutes	~7.8 minutes	SimilarWeb
Pages per Visit	1.4	2.3	SimilarWeb
Bounce Rate	~65%	~52%	SimilarWeb
Daily Time on Platform	~14 minutes	~19 minutes	Semrush

“Time-on-site has grown with the introduction of longer-form content and higher retention podcasts.” – Internal analytics summary

Device Usage: Mobile Dominates

As with most platforms in 2024, the majority of Rumble viewing happens on mobile devices. According to SimilarWeb:

• 📱 Mobile traffic share: ~70%
• 💻 Desktop share: ~30%

This split is important for creators optimizing thumbnails, titles, and video layout — mobile-friendly design is key to retention.

Watch Behavior: Completion & Content Type

Format / Length	Completion Rate	Notes
Shortform Clips (<3 min)	35–45%	Used mostly as lead-ins or commentary
Longform (15–30 min)	50–65%	Ideal for podcast/interview formats
Streams (>45 min)	Lower overall	Engagement depends on topic & community

“Our best-performing uploads are mid-length videos with clear titles and community relevance.” – Top 50 Creator, 2024 AMA

Final Thoughts: Rumble’s Viewer Profile in 2024

The typical Rumble viewer today is:

• 🧑 Male, age 25–44
• 🇺🇸 U.S.-based, but with growing international representation
• 🧭 Politically diverse, but leans toward creators who emphasize free speech, independence, or censorship resistance
• 📱 Mostly watching via mobile
• 📺 Prefers content that’s creator-led, authentic, and not overly polished

This evolving audience has helped Rumble carve out a unique space in the video ecosystem — one that’s community-driven, less centralized by algorithms, and increasingly valuable to creators who want loyal followings.