Ad Revenue vs. Fan Support: Which Monetization Model Works Best on Rumble?

Monetizing content on Rumble offers creators more freedom than traditional platforms — but it also raises a key question: What works better — ad revenue or fan support?

Whether you're a political commentator, wellness educator, or gaming streamer, knowing which revenue model pays off can shape your entire content strategy.

In this article, we break down:

• How Rumble’s ad and fan support systems actually work
• Real-world earnings examples from top creators
• Data on engagement and conversion
• Pros, cons, and practical tips for both monetization models

How Monetization on Rumble Works

Rumble offers two primary paths to monetization:

1. Ad Revenue (Rumble Ads & Video Licensing)

• Revenue from in-video ads, pre-rolls, and sponsorships
• Option for Rumble Exclusivity which boosts discoverability
• Earnings based on views, category, geography, engagement

Reference: Rumble Creator Monetization FAQ

2. Fan Support (Tips, Subscriptions, Mug Club, Locals)

• Includes Rants (tips), livestream donations, and Locals.com memberships
• Popular among creators with loyal niche audiences

1. Ad Revenue: How Much Do Creators Really Earn?

Data Snapshot:

• Average CPM on Rumble: $4–$15
• 100K views = $500–$1,500
• 1M views = $3,000–$10,000

Case Study: Dan Bongino reportedly earns seven figures via Rumble ads and licensing. His videos average over 300K views and are highly advertiser-relevant.

Pros:

• Scales well with reach
• Generates passive income from older videos
• Rumble's homepage can give extra visibility

Cons:

• Heavily reliant on views and platform promotion
• CPM can drop for controversial content
• Performance fluctuates with news cycles

2. Fan Support: Are Rants, Tips & Memberships More Reliable?

Data Snapshot:

• Average tip per viewer: $1–$5
• Monthly income from Locals: $2,000–$15,000+
• Conversion rate (followers → paying fans): 1–5%

Case Study: Steven Crowder generates millions annually via fan-supported models like Mug Club and Locals. His fans pay for exclusive content, community access, and livestream perks.

Pros:

• Revenue doesn’t depend on ads or algorithms
• Creates stable income with loyal audience
• Fosters deep engagement

Cons:

• Requires ongoing relationship-building
• Harder to scale quickly
• Success depends on personality and audience connection

Comparative Table: Rumble Ad Revenue vs Fan Support

Model	Best For	Revenue Potential	Risks/Downsides
Ad Revenue	High-traffic creators	High with volume (CPM $4–$15)	Algorithm/reach dependent
Fan Support	Niche/loyal community creators	High with engagement (subs/tips)	Harder to scale, needs consistent effort

What Type of Creators Should Use Which Model?

Use Ad Revenue if:

• You consistently hit 50K+ views per video
• Your content is advertiser-friendly (e.g. interviews, news)
• You benefit from homepage exposure or exclusivity deals

Use Fan Support if:

• You have a small but loyal audience
• You cover niche, controversial, or community-focused topics
• You want recurring monthly income

Use Both if:

• You livestream or post premium content
• You want layered monetization from both casual viewers and superfans
• You’re building a business or brand, not just chasing views

Conclusion: The Winning Model Depends on You

There’s no one-size-fits-all monetization strategy on Rumble. If you’re pulling massive view counts, ad revenue may be your strongest bet.

But for creators who prioritize community and connection — or who cover edgy or underrepresented topics — fan support is often more stable.

The smartest Rumble creators combine both models to diversify income and build sustainable growth.