The Rise of Rumble: Key Statistics on User Growth and Content Trends in 2024

Introduction

Rumble isn't flying under the radar anymore. In 2024, it stepped out of the shadows and proved it's a legitimate player in the online video world. We're talking about 80 million monthly active users and a content library that's blown past 10 million videos. Rumble's growth isn't happening by accident—it's attracting creators who are tired of heavy-handed moderation, want better ways to make money, and crave an audience that's genuinely engaged across the political spectrum.

Let's dig into the numbers that tell Rumble's story, look at what kind of content is actually winning on the platform, and figure out why 2024 turned out to be such a pivotal year.

Monthly Active Users: Rumble's Expanding Reach

By the end of Q3 2024, Rumble was sitting at 67 million average monthly active users according to their own investor reports (investors.rumble.com). Fast forward to early 2025, and external analytics tools are showing 86-89 million monthly visits. That's not just growth—that's momentum.

Metric	Value	Source
Avg. Monthly Users (Q3 2024)	67 million	corp.rumble.com
Monthly Visits (Feb 2025)	~86 million	SimilarWeb (estimate)
Monthly Visits (Jan 2025)	~89 million	Globenewswire (estimate)

Note: These figures come from verified industry snapshots. For exact third-party data, you'd need access to tools like Semrush or SimilarWeb.

Content Library Growth

By late 2024, Rumble's library had crossed the 10 million video mark, and it keeps climbing month after month. Sure, YouTube uploads over 500 hours of content every single minute, but Rumble's playing a different game. They're more selective, prioritizing longer-form content that actually gets people engaged rather than just chasing volume.

"Rumble's focus has shifted toward quality engagement over volume," according to internal summaries.

Leading Content Categories

Category	Engagement Level	Notes
Politics & News	Very High	Still the most watched genre
Podcast-style Interviews	High	Led by Russell Brand, Tulsi Gabbard
Self-defense & Firearms	High	Benefited from YouTube restrictions
Health & Wellness	Moderate	Alt-health creators migrated from YouTube
Finance & Economics	Growing	Popular in crypto/decentralization

Platform analytics in 2024 showed a massive spike in long-form political and economic commentary during the election cycle—no surprise there.

Audience Demographics

• Gender: 66% Male / 34% Female
• Top Age Group: 25-34 years old
• Top Countries:
  • 🇺🇸 USA -- 63-67%
  • 🇨🇦 Canada -- ~7%
  • 🇬🇧 UK -- ~5%

Political Alignment (U.S. audience)
According to Rumble CEO Chris Pavlovski (fastcompany.com):

• Democrat: 35.5%
• Independent: 28.9%
• Republican: 21.8%
• Unaffiliated: 12.6%
  

Engagement Growth & Watch Time

In 2024, people were sticking around longer on Rumble. The average session duration hit 7-9 minutes, up from around 5 minutes back in 2022. YouTube still has the edge here (about 7.5 minutes per session and 48 minutes per day per user), but Rumble's watch time has been climbing steadily every quarter.

Metric	2023	2024
Avg. Session Duration	~5.3 min	~7.8 min
Bounce Rate	65%	52%
Pages per Visit	1.4	2.3

Note: These numbers come from public dashboards on SimilarWeb and Semrush. You'll need platform access to see the full precision.

Content Creators: Growth & Migration

Rumble has become a refuge for creators who've had enough of YouTube, Twitch, and TikTok. Big names like Russell Brand, Viva Frei, Donald Trump Jr., and The Quartering brought their audiences with them, and those audiences followed.

"Rumble isn't just an alternative. It's now a platform where real revenue and loyal community coexist." -- Graham Stephan

With lower barriers to entry and more flexible ways to make money, Rumble appeals to both newcomers trying to break in and established creators who've been banned or demonetized elsewhere.

Platform Milestones & Investments

• 🔍 Launched Rumble AI search beta
• 📱 Rolled out mobile app redesign (iOS + Android)
• 💰 Revenue growth: +39% YoY in Q3 (source)
• 🤝 Expanded partnerships with Truth Social, Locals, and UFC
• 📊 Introduced Rumble Advertising Center (RAC) for businesses

Final Thoughts: Why Rumble's Rise Matters

Rumble isn't "just an alternative" anymore. It's carved out its own identity as a platform with:

• A user base that's actively growing
• High engagement around controversial and political topics
• Monetization options that actually compete
• A creator economy that's building real momentum

As YouTube keeps tightening the screws on content policies and ad restrictions, Rumble represents something different—a place built on free speech, flexible monetization, and audience trust.

As YouTube tightens its content policies and ad restrictions, Rumble offers a parallel universe for creators—one built on free speech, monetization flexibility, and audience trust.