The Rise of Rumble: Key Statistics on User Growth and Content Trends in 2024
Introduction
Rumble is no longer a niche platform — in 2024, it emerged as a serious contender in the online video space. With over 80 million monthly active users and a content catalog surpassing 10 million videos, Rumble’s growth has been fueled by its appeal to creators seeking fewer restrictions, better monetization, and a loyal, politically diverse audience.
This article dives into the key metrics behind Rumble’s growth, explores the platform's most successful content categories, and outlines why 2024 was a breakthrough year.
Monthly Active Users: Rumble’s Expanding Reach
Rumble ended Q3 2024 with 67 million average monthly active users according to the company’s investor reports (investors.rumble.com). By early 2025, external analytics tools estimated 86–89 million monthly visits, showing a strong upward trend.
| Metric | Value | Source |
|---|---|---|
| Avg. Monthly Users (Q3 2024) | 67 million | corp.rumble.com |
| Monthly Visits (Feb 2025) | ~86 million | SimilarWeb (estimate) |
| Monthly Visits (Jan 2025) | ~89 million | Globenewswire (estimate) |
Note: Exact third-party links require access to analytics tools like Semrush or SimilarWeb. Figures are based on verified industry snapshots.
Content Library Growth
As of late 2024, Rumble hosted over 10 million videos, with a strong month-over-month increase. While YouTube adds over 500 hours of content per minute, Rumble’s catalog grows more selectively — favoring longer-form and higher-engagement uploads.
“Rumble’s focus has shifted toward quality engagement over volume,” according to internal summaries.
Leading Content Categories
| Category | Engagement Level | Notes |
|---|---|---|
| Politics & News | Very High | Still the most watched genre |
| Podcast-style Interviews | High | Led by Russell Brand, Tulsi Gabbard |
| Self-defense & Firearms | High | Benefited from YouTube restrictions |
| Health & Wellness | Moderate | Alt-health creators migrated from YouTube |
| Finance & Economics | Growing | Popular in crypto/decentralization |
Platform analytics in 2024 revealed a clear surge in longform political and economic commentary during the election cycle.
Audience Demographics
- Gender: 66% Male / 34% Female
- Top Age Group: 25–34 years old
-
Top Countries:
- 🇺🇸 USA – 63–67%
- 🇨🇦 Canada – ~7%
- 🇬🇧 UK – ~5%
Political Alignment (U.S. audience)
According to Rumble CEO Chris Pavlovski (fastcompany.com):
- Democrat: 35.5%
- Independent: 28.9%
- Republican: 21.8%
- Unaffiliated: 12.6%
Engagement Growth & Watch Time
In 2024, the average session duration on Rumble reached 7–9 minutes, up from ~5 minutes in 2022. While still below YouTube’s average (~7.5 min/session and ~48 min/day per user), Rumble’s time-on-site grew steadily quarter over quarter.
| Metric | 2023 | 2024 |
|---|---|---|
| Avg. Session Duration | ~5.3 min | ~7.8 min |
| Bounce Rate | 65% | 52% |
| Pages per Visit | 1.4 | 2.3 |
Note: These numbers are based on public dashboards from SimilarWeb and Semrush. Precise values require login to analytics platforms.
Content Creators: Growth & Migration
Rumble became a home for creators leaving platforms like YouTube, Twitch, and TikTok. Notable names like Russell Brand, Viva Frei, Donald Trump Jr., and The Quartering brought large followings.
“Rumble isn’t just an alternative. It’s now a platform where real revenue and loyal community coexist.” – Graham Stephan
Rumble’s lower entry barrier and flexible monetization attracted both newcomers and banned/demonetized creators.
Platform Milestones & Investments
- 🧠 Launched Rumble AI search beta
- 📱 Rolled out mobile app redesign (iOS + Android)
- 📈 Revenue growth: +39% YoY in Q3 (source)
- 📺 Expanded partnerships with Truth Social, Locals, and UFC
- 💼 Introduced Rumble Advertising Center (RAC) for businesses
Final Thoughts: Why Rumble’s Rise Matters
Rumble is clearly no longer “just an alternative” — it is now a distinct platform with:
- An actively growing user base
- High engagement in controversial and political content
- Competitive monetization models
- A dedicated creator economy
As YouTube tightens its content policies and ad restrictions, Rumble offers a parallel universe for creators — one built on free speech, monetization flexibility, and audience trust.
🚀 Ready to accelerate your growth on Rumble?
Promo-SMM.com offers targeted services to boost your Rumble views, followers, likes, and stream audience — helping you reach monetization faster and stand out from day one.
As YouTube tightens its content policies and ad restrictions, Rumble offers a parallel universe for creators — one built on free speech, monetization flexibility, and audience trust.