The Economics of Rumble: How Much Do Creators Earn Compared to Other Platforms?

As YouTube tightens its grip on content moderation and monetization eligibility, creators are actively exploring alternative platforms where their content can thrive without restriction—and where the economics make sense.

Rumble has positioned itself as a top contender in that space, especially appealing to creators who want faster access to monetization and a fairer cut of ad revenue.

This article breaks down how Rumble’s monetization model works, compares it with YouTube’s, and analyzes what creators can realistically earn on each platform—with verified data and sources to back it all up.

💸 Rumble’s Monetization Model: More Freedom, Flexible Payouts

Rumble offers a tiered monetization system based on how and where creators distribute their content:

• 60% of ad revenue for videos hosted exclusively on Rumble.
• 90% of revenue for videos syndicated through Rumble’s network to third-party platforms (source).

There are no minimum subscriber or watch-hour requirements, making Rumble highly accessible for newer creators (source).

📈 Earnings Per 1,000 Views (CPM): What Creators Actually Make

Rumble’s average earnings per 1,000 views land around $1.40, though this can fluctuate significantly depending on audience location, video engagement, and niche.

The CPM range on Rumble generally falls between $0.25 to $5.00.

One Rumble creator reported earning $985 in a year despite several of their videos surpassing 600,000 views, highlighting how niche and engagement can dramatically affect earnings (source).

📊 YouTube’s Monetization Framework: Higher CPM, Higher Bar

YouTube has a mature, feature-rich monetization program:

• 55% of ad revenue goes to creator.
• CPM ranges from $0.25 to $4.00.
• RPM average tends to fall between $2.00 and $4.00.
• Requirements: 1,000 subscribers and 4,000 public watch hours (source).

YouTube also offers multiple additional monetization features such as Super Chats, memberships, and merch shelves.

⚖️ Rumble vs. YouTube: Side-by-Side Breakdown

Feature	Rumble (source)	YouTube (source)
Revenue Share	60% (exclusive) / 90% (syndicated)	55%
Average RPM	$1.40	$2.00–$4.00
CPM Range	$0.25–$5.00	$0.25–$4.00
Monetization Requirements	None	1,000 subs + 4,000 watch hours
Extra Revenue Streams	Limited (tips, licensing)	Extensive (memberships, merch, Super Chat)
Audience Size	Smaller, growing	2B+ monthly active users

🧠 What Influences Earnings on Rumble?

• Content Quality: Higher production value improves visibility and ad value.
• Viewer Demographics: U.S., U.K., and Canada audiences bring higher CPMs.
• Engagement Metrics: Likes, shares, comments boost video rankings.
• Niche: Politics, finance, and news tend to attract premium advertisers.

📊 Rumble’s Financial Growth: Where the Platform Is Heading

In Q4 2024, Rumble reported:

• $30.2 million in revenue – a 48% year-over-year increase.
• ARPU (Average Revenue Per User): $0.39 – up 18% quarter-over-quarter (source).
  

🗣️ Creator Testimonials: Real Results, Real Limits

Some creators report strong results with minimal barriers to monetization. Others note limited returns due to niche saturation or low engagement. Ultimately, smart content strategy still plays a key role in earning success on Rumble.

✅ Final Thoughts

While YouTube remains the dominant force in online video monetization, Rumble presents a compelling opportunity for creators—especially those seeking to earn quickly without jumping through eligibility hoops.

With a generous revenue share, no entry barrier, and rising platform metrics, Rumble is increasingly a smart strategic choice for content creators looking to diversify and grow.