Rumble's Algorithm Explained: What Drives Video Discoverability?

Rumble's been making serious waves lately as a video-sharing platform, giving creators a real alternative to the usual big-name sites.

If you're trying to grow on Rumble, you need to understand how its algorithm works—it's the key to getting your videos in front of more people.

Let's break down what actually makes videos take off on Rumble, backed by real numbers, expert opinions, and strategies that work.

How Rumble's Recommendation System Actually Works

Rumble's algorithm focuses on showing people content they're likely to care about based on what they've watched and engaged with before. The platform keeps some cards close to its chest about the exact mechanics, but we do know several important factors:

• User Engagement: This is huge. Watch time, likes, comments, shares—all of it matters. When people engage with your video, it tells the algorithm "hey, this is worth showing to more people," and it starts pushing your content harder.
  
  
• Content Relevance: Your titles, descriptions, and tags aren't just window dressing. They help the algorithm figure out what your video's about so it can connect you with the right viewers.
  
  
• Consistency: Channels that post regularly tend to get more love from the algorithm. It rewards creators who show up and stay active.

Here's something interesting: Streams Charts found that Rumble broke its own record during the Biden-Trump debate on June 27, 2024, hitting 718,909 people watching live at the same time. That's massive. (streamscharts.com)

The Numbers That Matter for Getting Discovered

Let's look at some actual data from Rumble's second quarter of 2024 to see what's happening on the platform:

Metric	Q1 2024	Q2 2024	Percentage Change
Average Monthly Active Users	50M	53M	+6%
Hours of Uploaded Video/Day	12,500	13,342	+7%
Average Revenue Per User (ARPU)	$0.31	$0.37	+19%

(corp.rumble.com)

What does this tell us? Rumble's growing. More users, more content being uploaded, and people are engaging more (hence the revenue bump).

What You Can Actually Do to Get More Views

If you want your videos to perform better on Rumble, here's what actually works:

1. Optimize Metadata: Write titles that grab attention but accurately describe your content. Fill out your descriptions properly, and use tags that actually relate to what you're talking about. This stuff matters for search.
   
   
2. Encourage Audience Interaction: Ask people to like, comment, and share if they found your video helpful. Don't be pushy about it, but a simple reminder can make a real difference. More engagement means the algorithm shows your video to more people.
   
   
3. Leverage Analytics: Rumble gives you analytics tools—use them. Check what's working, what isn't, and what your audience actually wants to see. Then make more of that.
   
   
4. Cross-Promote Content: Don't keep your Rumble videos siloed. Share them on your other social channels. Every bit of traffic helps, and it signals to the algorithm that your content's worth promoting.
   
   
5. Maintain Consistency: Pick a posting schedule and stick with it. Your audience will know when to expect content, and the algorithm notices channels that stay active.

What Rumble's Leadership Says

Chris Pavlovski, Rumble's CEO, has been pretty outspoken about the platform's approach to free speech and taking on Big Tech monopolies:

"We're going after a 'harmful' monopoly." (foxbusiness.com)

"Rumble makes major announcement in effort to combat censorship, ensure 'free and open internet'." (foxbusiness.com)

This gives you a sense of where Rumble's coming from. They're positioning themselves as the platform that won't limit what you can say, which definitely influences how they approach content recommendations.

Bottom Line

Rumble's algorithm comes down to two main things: engagement and relevance. If you can create content that gets people watching, interacting, and coming back for more, the algorithm will reward you. Understanding how this works isn't rocket science, but it does take some strategy and consistency to see real results.