How Rumble’s Engagement Rates Compare to Other Social Media Platforms
Rumble has positioned itself as a free-speech alternative to YouTube, gaining millions of users and attracting creators banned or demonetized elsewhere.
But aside from its ideological appeal, one big question remains for creators and marketers:
How do Rumble’s engagement rates actually compare to other major platforms like YouTube, TikTok, Facebook, and X (Twitter)?
In this article, we break down:
- What engagement looks like on Rumble
- How it compares with industry benchmarks
- Real-world metrics and third-party analytics
- Which types of content drive the most interaction
What Counts as Engagement on Rumble?
On Rumble, engagement includes:
- 👍 Likes ("Rumbles")
- 👎 Dislikes
- 💬 Comments
- 🔁 Shares
- ⏱️ Watch time and retention
- 💬 Live chat participation (for livestreams)
Rumble doesn’t prioritize subscriber feeds like YouTube. Instead, it focuses on engagement velocity — how quickly a video receives interaction within its first few hours.
This determines how prominently it appears on the homepage or in the trending section.
📎 Rumble Creator FAQ – How Videos Are Promoted
Rumble Engagement Benchmarks (2025)
According to public analytics data:
- Average visit duration: 3 min 31 sec
- Pages per visit: 3.64
- Bounce rate: 46.61%
- Monthly visits (April 2025): 43.1M
📎 SimilarWeb – Rumble.com Overview
How Rumble Compares to Other Platforms
| Platform | Avg. Engagement Rate | Avg. Watch Duration | Notes |
|---|---|---|---|
| Rumble | Est. 5–7% | ~9–10 min | Based on public traffic + creator reports |
| YouTube | 3–6% | 6–8 min | Upfluence |
| TikTok | 5–9% | 15–60 sec | SocialInsider |
| 0.08% | 5–7 sec | Adam Connell | |
| X (Twitter) | 0.03% | N/A | RivalIQ |
Which Content Drives Engagement on Rumble?
| Category | Engagement Strength | Notes |
|---|---|---|
| Politics & Culture | 🔥🔥🔥🔥🔥 | High comments, polarizing topics |
| Wellness/Alt Health | 🔥🔥🔥🔥 | High loyalty and retention |
| News & Commentary | 🔥🔥🔥🔥 | Time-sensitive & viral potential |
| Gaming | 🔥🔥🔥 | Especially in livestreams |
| Entertainment Clips | 🔥🔥 | High likes, fewer comments |
Why Rumble's Engagement Is Structurally Different
- Dislikes are visible (unlike YouTube)
- Less algorithmic filtering of content
- Comment sections are active and open
- Long-form videos dominate, not short clips
Tips to Maximize Engagement on Rumble
- Post during peak hours: Tues–Thurs, 12–6 PM ET
- Ask open-ended questions to drive comments
- Use straightforward titles that invite clicks and opinion
- Reply to early comments to boost visibility
- Livestream when possible to build community via chat
📎 See: Optimal Posting Times for Rumble
Final Thoughts: Should You Prioritize Rumble for Engagement?
Yes — especially if you’re in a niche where discussion, controversy, or loyalty matter. While the platform is still growing in total size, Rumble's per-video engagement can outperform larger networks when content strikes a chord.
Focus on content that triggers thought, opinion, or debate — and the engagement will follow.
🚀 Seeking to Expand Your Rumble Audience?
Promo-SMM provides genuine growth services — authentic views, likes, comments, and followers — that align with Rumble’s algorithm. Enhance your channel's visibility and connect with a broader audience.